Hello everyone.  I hope you are all well.  We are moving over to Microsoft Teams.  I have uploaded your first assignment for this and next week (both short weeks).  You will need your school account to access it.  If you can't please email me and I will send you instructions how and I can reset your school login.  (although the district system is still slow).  Take care everyone and stay safe. 

First, finish Igniting the Buzz project.  

NOTES on Store layout and design

Next, you are to create a store layout 'blueprint'.  You can either draw it on paper or on the computer.  You can use any type of store you wish.  The goals of the design are:

- to increase customer flow to maximize the time customers spend in the store.
 - merchandise and display products to maximize profit
- have several steps to decrease shrinkage.

New Products /

Igniting the Buzz

We have been looking at Product Development.  Some products are Fads, some are Niches, and some are here for the long haul.  In this assignment, you are to take your knowledge as a marketing professional and predict one of the newest ‘hot’ products in on the market.  In other words, you are to find one product that is less than a year old (or has only been available to the general public in the future) that is not currently popular, but you think it will become popular and successful. 

You may do this in partners. 

Your assignment should include:

• Name and description of the product/service (what it does, a picture, price etc)
• Who do you think the intended target market for this product/service are? Will it be a niche, fad/trend, or a main stream product?
• Next you must describe the Products Utility.  (Form Utility: material, scent, flavour, colour, design, packaging, Information Utility, Place Utility, Time Utility, Possession Utility)  Some of these may not apply to all products
• You must then write a paragraph, using the information that you have presented above, to explain why you think the product will be successful.  Remember to take into account how the product is being marketed.  Sometimes good products do not sell well if they are marketed poorly and poor products can sell well if they are marketed well. 

Here are some links to help get you started finding New Products (You are welcome and encouraged to find products on your own as well)

Due Next Wednesday.  

Today we are going to move onto inventions and innovations.

Use this LINK for the following questions.

1. Pick 5 different products from the list. For each one, say if it is an invention or an innovation and explain why.

2. Pick one product that you think will be a success and explain why?

3. Pick on product that you think will not be (very) successful and explain why?

4. Go to the following link listing some Canadian Inventions and pick THREE (3) 'inventions' and answer questions a,b, and c

LINK

a) Who is the 'inventor'?
b) What is the invention?
c) Is this actually an invention or an innovation? Why?

Notes on product utility.  

Assignment.

If things like deodorant, lipstick, and toothpaste serve the same basic purpose, how do marketers DIFFERENTIATE their brand?  Pick two similar direct products and compare them looking at the Form Utility each.  Compare in a chart using the following categories.  Some may not apply to your products. 

Function (what does it do)
Material (What is it made out of)
Scent
Flavour
Design (this would include the packaging, how is it designed)

Is there one that stands out more even though they both serve the same basic function?  Why?

Video "Buying Into Sexy"

After the video, answer the following questions and E-Mail the to me please.

1. What is a Tween?

2. What is "Age Compression"?

3. Do you think that Demand for products always exists, or can marketers create demand? Explain.

4. Do you think that 'sexy' ads improve or hurt the overall image of women? Explain

GREATEST MOVIE EVER SOLD

1. What is product placement?

2. Please  answer this question in paragraph form. How does product placement and branding affect the movie industry and society as a whole?  Is it a good thing?  Bad thing? Does it have an impact?  Are people aware? Explain.