Hello everyone.  I hope you are all well.  We are moving over to Microsoft Teams.  I have uploaded your first assignment for this and next week (both short weeks).  You will need your school account to access it.  If you can't please email me and I will send you instructions how and I can reset your school login.  (although the district system is still slow).  Take care everyone and stay safe. 

First, finish Igniting the Buzz project.  

NOTES on Store layout and design

Next, you are to create a store layout 'blueprint'.  You can either draw it on paper or on the computer.  You can use any type of store you wish.  The goals of the design are:

- to increase customer flow to maximize the time customers spend in the store.
 - merchandise and display products to maximize profit
- have several steps to decrease shrinkage.

New Products /

Igniting the Buzz

We have been looking at Product Development.  Some products are Fads, some are Niches, and some are here for the long haul.  In this assignment, you are to take your knowledge as a marketing professional and predict one of the newest ‘hot’ products in on the market.  In other words, you are to find one product that is less than a year old (or has only been available to the general public in the future) that is not currently popular, but you think it will become popular and successful. 

You may do this in partners. 

Your assignment should include:

• Name and description of the product/service (what it does, a picture, price etc)
• Who do you think the intended target market for this product/service are? Will it be a niche, fad/trend, or a main stream product?
• Next you must describe the Products Utility.  (Form Utility: material, scent, flavour, colour, design, packaging, Information Utility, Place Utility, Time Utility, Possession Utility)  Some of these may not apply to all products
• You must then write a paragraph, using the information that you have presented above, to explain why you think the product will be successful.  Remember to take into account how the product is being marketed.  Sometimes good products do not sell well if they are marketed poorly and poor products can sell well if they are marketed well. 

Here are some links to help get you started finding New Products (You are welcome and encouraged to find products on your own as well)

Due Next Wednesday.  

Today we are going to move onto inventions and innovations.

Use this LINK for the following questions.

1. Pick 5 different products from the list. For each one, say if it is an invention or an innovation and explain why.

2. Pick one product that you think will be a success and explain why?

3. Pick on product that you think will not be (very) successful and explain why?

4. Go to the following link listing some Canadian Inventions and pick THREE (3) 'inventions' and answer questions a,b, and c

LINK

a) Who is the 'inventor'?
b) What is the invention?
c) Is this actually an invention or an innovation? Why?

Notes on product utility.  

Assignment.

If things like deodorant, lipstick, and toothpaste serve the same basic purpose, how do marketers DIFFERENTIATE their brand?  Pick two similar direct products and compare them looking at the Form Utility each.  Compare in a chart using the following categories.  Some may not apply to your products. 

Function (what does it do)
Material (What is it made out of)
Scent
Flavour
Design (this would include the packaging, how is it designed)

Is there one that stands out more even though they both serve the same basic function?  Why?

Video "Buying Into Sexy"

After the video, answer the following questions and E-Mail the to me please.

1. What is a Tween?

2. What is "Age Compression"?

3. Do you think that Demand for products always exists, or can marketers create demand? Explain.

4. Do you think that 'sexy' ads improve or hurt the overall image of women? Explain

GREATEST MOVIE EVER SOLD

1. What is product placement?

2. Please  answer this question in paragraph form. How does product placement and branding affect the movie industry and society as a whole?  Is it a good thing?  Bad thing? Does it have an impact?  Are people aware? Explain.  

Today we are going to watch a video on 'lousy labels'.

Questions.

1. Why do companies use the words 'Natural' and 'Organic'?
2. According to Derek Krasnik, the lobbyist for cosmetic companies, who's responsibility is it to buy 'natural' products?  
3. Why does 7th Generation die their diapers beige?
4.  Now it is your turn.  I want you to think of a product, shampoo, snack food etc and then go on-line and research the ingredients and its impact on you, your health, and the environment.  What did you fined?  Was it better that you though?  Worse?  How?

Sorry for being away again.  

Activity:

Go online and find some billboard advertisements.  Next copy the chart below.  You need to find two examples of advertisements that fit the 4 advertising appeals. 

Social, fashion

biological, food

safety, shock etc

rational, post secondary education

Please hand this in when you are finished. 

Advertisement (picture of ad)	Target Market	Advertising Appeal (social, emotional, etc)	Overall Effectiveness (1-10) (your opinion)

Today, we are going to carry on with the ideas of creating 'buzz' and the idea of Motivating peoples behaviour.  We will watch a video about these topics and the idea of taking a Canadian product 'International' to another country.  

Video Questions:
1. Do you think that Mukluk boots would have 'taken off' if Kate Moss (supermodel) hadn't been seen wearing one of the first pairs? Why?
2. What are 'knock offs"
3. What is 'word of mouth marketing' (Idea viruses)?
4. Why are 18-24 year olds a good demographic to market to?
5. What is a current example of a product or idea that people are talking about (gone viral)?

Tue Feb 18

Quiz

Commercials,

Notes on Motivation

Sorry that I am away today, 

First finish past work that you haven't yet.

Next, we are looking at some marketing mistakes from a couple years ago.  Can do in pairs if you wish.  

 Start by looking through the 20 mistakes. LINK (A popup will appear, click the 'I don't want to receive awesome content at the bottom of the popup).

Then look through the mistakes and watch some of the commercials.  Most are social media related.  
1. Is there any commonalities between the marketing mistakes?

2. Which one do you think is the biggest mistake? Explain

3. Do you think that any of these weren't a bad mistake?  Keep in mind target market.

Today we will review for you first quiz this Friday.  

Review BINGO

Here is a list of the major topics on the test.

Marketing Definition

Goods and Services

Supply and Demand

Evolution of Marketing (4 phases) NOTES

Marketing focus (regional, national, international, brand, distribution) NOTES

Marketing activities (10 of them) (Non Profit assignment)

4 P's

Push and Pull strategies

Today's assignment.

In pairs or small groups find an advertisement.  Video, print ad, any ad.  We will share the ad with the class and you are to say, using demographics who the target market is?  If you can, also include what strategies are being used to get the message to the target market.  

Commercial Day (PSA's)

Create an organizer (or use the handout given) to indicate the name of a nonprofit organization.  Next, fill in the chart with the Marketing Activities on page 16-17.  Next briefly describe what each activity is.  Then use a letter to indicate how important each activity would be for your non profit of choice.  Give a rating of V-very important, S-somewhat important, N-not important at all).

Notes  on product life cycles Discussion on 'Fads' 

Activity: Answer the following questions after reading about Pet Rocks

Read http://individual.utoronto.ca/elaine/petrock.htm

1. How was Mr. Dahl able to turn his "Pet Rock" idea into a million dollar company?

2. Why do you think his idea worked?

3. Name and briefly describe your three fads

4. a) Why do you think fads happen?

Here is a list of the major topics on the test on Thursday

Marketing Definition

Goods and Services

Supply and Demand

Evolution of Marketing (4 phases) NOTES

Marketing focus (regional, national, international, brand, distribution) NOTES

Marketing activities (10 of them) (Non Profit assignment)

4 P's

Push and Pull strategies

Discuss Brand Mascots and brand Icons.  

You may do this assignment in partners if you wish.  

Choose One successful AND One unsuccessful icons and answer the following questions for each.

1. Describe the product/brand the icon represents
2. Why do you think marketers used this icon?
3. Why do you think it was a success/failure?
4. When did the campaign start and how long did it last?
5. Include a picture of the Icon

LINK to help

Commercial 

Notes on Demographics

Next you are to test your knowledge of demographics and target markets:

List Two or Three products that the following demographic groups would be the target market.

Age: 

0-9 Precustomers

10-15 Allowance customers

16-19 youth market

20-25 Postsecondary Market

Baby Boomers

Males

Females

Upper Income,

Middle income,

Low income

Urban

Suburban

Rural

New PROJECT

The Assignment: One of the best ways to learn about marketing is to take an in-depth
look at one company’s marketing plan. You can learn a lot from looking at how
successful companies market their products and services but is also useful to look at
companies that have failed in marketing and examine why.

Task one: You are to pick one company to research. It can either be product base or
service based. The project will be more interesting if you pick a company that you have
an interest in.

Task two: Once you have a company in mind, do a quick internet search and see if you
will be able to find information on their marketing strategy. You are welcome to choose
a small company however, you may have to dig a little to find the information that you
need. If you can not find any information, choose a different company.

Task three: You are to produce a report on the company’s marketing plan. You can
choose to present this report in any of the following ways:
 A typewritten report (must include pictures)
 A PowerPoint presentation
 A poster presentation
 By creating a video, (using Windows Movie Maker for example)

Your report must include ALL of the following!
 A brief overview of the company and why you chose this specific company.
 Is it product or service based?
 What is their organizational focus? (regional, international, brand, or distribution)
 Who is the ‘Target Market’? Be sure to mention demographics!
 Evaluate the companies approach to each of the 4 P’s (price mix, product mix,
promotion mix, and place mix)
 What are the strengths of the marketing plan?
 What are the weaknesses of the marketing plan?
This is a chance for you to showcase your skills and what you have learned.

Next start by watching the following link. The presenter is an expert, world renowned Marketer and he is a good speaker too.
http://www.youtube.com/watch?v=xBIVlM435Zg
Then answer the questions in the attached assignment. 

1. How often does Coke Japan come out with a new product? Give an example of one.

2. How much was Arby's going to spend on their oven mitt campaign?

3. What group of people (looking at the product life cycle) should marketers be focusing on.?

4. Why was 'Silk' sold in the refrigerated section even though it didn't need to be refrigerated?

5. When marketers are trying to come up with new products, what advice would you give them after watching this video?

FOR Completion/Review

Please define the following terms in your own words and show them to Mr. Southwell for completion marks. 

Business:

Profit:

Revenue:

Expenses:

Supply and Demand:

Currency:

Capital:  

Commercial Day

Notes on the Evolution of Marketing

Worksheet on Target Markets. 

Commercial Day

Notes and discussion on the 4 P's (VERY IMPORTANT)

Time to finish yesterdays assignment , DUE TODAY!

Today's assignment.  

Activity: Complete the following on-line activity on the 4 P's assignment using any 2 Directly Competing companies.  Use the carts below, or make your own to compare.  

When you are done, write down which company you feel has the better Marketing Mix and why.

Product mix, what are some examples of the products they offer? Are they all the same type of product (category) or are they different?

Promotions, how do they advertise and promote, eg. website, t.v. ads, social media etc.

Price, what is a sample price of a product? Does it vary by place? Is there a price range?

Placement, where is the product available for sale, stores, on-line, all areas of Canada, other countries, etc. 

Out of 10 DUE Thursday. 

The Marketing Mix

Name of the Company: ________________________________

Product Mix
Promotion Mix
Price Mix
Placement Mix

Name of the Company: ________________________________

Product Mix
Promotion Mix
Price Mix
Placement Mix

Welcome to Marketing  11! 
For most classes, we will be doing a lesson as a class and then you will find further instructions here. 

Today you will receive your course outlines and go over course expectations. Including expectations for the school store 

Marketing and Promotion 11

Welcome to the Vast World of Business

Course Description

Marketing and Promotion is an academic survey course with a heavy focus on applied skills.  This means that you will be covering a large amount of material over the semester, working closely with others (as being able to work with others is key to all marketing careers), and completing a number of real world projects and assignments.  Even if you are not destined for a career in marketing this course will teach you about consumer awareness to help you in managing your money and lifestyle. 

Course Themes

In this class, we will explore the basics of business and how business decisions are made.  We will then explore marketing through the 4 Ps (price, place, product, and promotion).  In looking at the 4 P's we will be conducting market research, applying our research to decision making and in design, as well as ideas of cost and price.  We will also be looking at traditional and modern promotional strategies.  

Course Expectations

1. Show courtesy and respect at all times
• The number one rule is to be respectful during class. 
• A major component of this course is technology, the more you respect the equipment, the better equipment the school will get.   
• Of course, all Frank Hurt rules apply so there will be NO food or hats, etc permitted. 
2. Arrive on time and be prepared to work, just like in a job, if you’re late, there will be consequences. 
3. Participate fully and positively.
• Marketing requires that you be able to work both independently and with others. 
4. Always put in your best effort!
• The main reason that people fail this course is because of lack of effort.
• If you are absent, it is YOUR responsibility to make up all missed work.  Assignments will be available on-line so NO excuses!  

Course Evaluation

25% - In-class work (assignment, homework completion)

25% - Tests and Quizzes (this course will have several tests with many quizzes)

30% - Projects (the KEY focus of this course)

20% - FINAL Quiz and PROJECT!

TODAYS ASSIGNMENT

Marketing is all about making an impact and getting people to remember. For today's class, you are to write about 2 or 3  advertisements, sales pitches, social media advertisements where someone was successful in making an impact on you.  It may have been a positive impact or negative.  If it was an advertisement, please include the ad.  If not, please describe it.  Describe in detail how it made an impact on you.  
So, 2-3 ads that impacted you Descriptions of the ads or the ads themselves Descriptions of how they impacted you One word that describes how it impacted you 
When you are done, please email it to me with the title First Assignment and YOUR Name in the title or you can do it on paper.
eg. "First Assignment, John"