Video "Buying Into Sexy"

After the video, answer the following questions and E-Mail the to me please.

1. What is a Tween?

2. What is "Age Compression"?

3. Do you think that Demand for products always exists, or can marketers create demand? Explain.

4. Do you think that 'sexy' ads improve or hurt the overall image of women? Explain

GREATEST MOVIE EVER SOLD

1. What is product placement?

2. Please  answer this question in paragraph form. How does product placement and branding affect the movie industry and society as a whole?  Is it a good thing?  Bad thing? Does it have an impact?  Are people aware? Explain.  

Today we are going to watch a video on 'lousy labels'.

Questions.

1. Why do companies use the words 'Natural' and 'Organic'?
2. According to Derek Krasnik, the lobbyist for cosmetic companies, who's responsibility is it to buy 'natural' products?  
3. Why does 7th Generation die their diapers beige?
4.  Now it is your turn.  I want you to think of a product, shampoo, snack food etc and then go on-line and research the ingredients and its impact on you, your health, and the environment.  What did you fined?  Was it better that you though?  Worse?  How?

Sorry for being away again.  

Activity:

Go online and find some billboard advertisements.  Next copy the chart below.  You need to find two examples of advertisements that fit the 4 advertising appeals. 

Social, fashion

biological, food

safety, shock etc

rational, post secondary education

Please hand this in when you are finished. 

Advertisement (picture of ad)	Target Market	Advertising Appeal (social, emotional, etc)	Overall Effectiveness (1-10) (your opinion)

Today, we are going to carry on with the ideas of creating 'buzz' and the idea of Motivating peoples behaviour.  We will watch a video about these topics and the idea of taking a Canadian product 'International' to another country.  

Video Questions:
1. Do you think that Mukluk boots would have 'taken off' if Kate Moss (supermodel) hadn't been seen wearing one of the first pairs? Why?
2. What are 'knock offs"
3. What is 'word of mouth marketing' (Idea viruses)?
4. Why are 18-24 year olds a good demographic to market to?
5. What is a current example of a product or idea that people are talking about (gone viral)?

Tue Feb 18

Quiz

Commercials,

Notes on Motivation

Sorry that I am away today, 

First finish past work that you haven't yet.

Next, we are looking at some marketing mistakes from a couple years ago.  Can do in pairs if you wish.  

 Start by looking through the 20 mistakes. LINK (A popup will appear, click the 'I don't want to receive awesome content at the bottom of the popup).

Then look through the mistakes and watch some of the commercials.  Most are social media related.  
1. Is there any commonalities between the marketing mistakes?

2. Which one do you think is the biggest mistake? Explain

3. Do you think that any of these weren't a bad mistake?  Keep in mind target market.

Today we will review for you first quiz this Friday.  

Review BINGO

Here is a list of the major topics on the test.

Marketing Definition

Goods and Services

Supply and Demand

Evolution of Marketing (4 phases) NOTES

Marketing focus (regional, national, international, brand, distribution) NOTES

Marketing activities (10 of them) (Non Profit assignment)

4 P's

Push and Pull strategies

Today's assignment.

In pairs or small groups find an advertisement.  Video, print ad, any ad.  We will share the ad with the class and you are to say, using demographics who the target market is?  If you can, also include what strategies are being used to get the message to the target market.  

Commercial Day (PSA's)

Create an organizer (or use the handout given) to indicate the name of a nonprofit organization.  Next, fill in the chart with the Marketing Activities on page 16-17.  Next briefly describe what each activity is.  Then use a letter to indicate how important each activity would be for your non profit of choice.  Give a rating of V-very important, S-somewhat important, N-not important at all).

Notes  on product life cycles Discussion on 'Fads' 

Activity: Answer the following questions after reading about Pet Rocks

Read http://individual.utoronto.ca/elaine/petrock.htm

1. How was Mr. Dahl able to turn his "Pet Rock" idea into a million dollar company?

2. Why do you think his idea worked?

3. Name and briefly describe your three fads

4. a) Why do you think fads happen?

Here is a list of the major topics on the test on Thursday

Marketing Definition

Goods and Services

Supply and Demand

Evolution of Marketing (4 phases) NOTES

Marketing focus (regional, national, international, brand, distribution) NOTES

Marketing activities (10 of them) (Non Profit assignment)

4 P's

Push and Pull strategies

Discuss Brand Mascots and brand Icons.  

You may do this assignment in partners if you wish.  

Choose One successful AND One unsuccessful icons and answer the following questions for each.

1. Describe the product/brand the icon represents
2. Why do you think marketers used this icon?
3. Why do you think it was a success/failure?
4. When did the campaign start and how long did it last?
5. Include a picture of the Icon

LINK to help

Commercial 

Notes on Demographics

Next you are to test your knowledge of demographics and target markets:

List Two or Three products that the following demographic groups would be the target market.

Age: 

0-9 Precustomers

10-15 Allowance customers

16-19 youth market

20-25 Postsecondary Market

Baby Boomers

Males

Females

Upper Income,

Middle income,

Low income

Urban

Suburban

Rural

New PROJECT

The Assignment: One of the best ways to learn about marketing is to take an in-depth
look at one company’s marketing plan. You can learn a lot from looking at how
successful companies market their products and services but is also useful to look at
companies that have failed in marketing and examine why.

Task one: You are to pick one company to research. It can either be product base or
service based. The project will be more interesting if you pick a company that you have
an interest in.

Task two: Once you have a company in mind, do a quick internet search and see if you
will be able to find information on their marketing strategy. You are welcome to choose
a small company however, you may have to dig a little to find the information that you
need. If you can not find any information, choose a different company.

Task three: You are to produce a report on the company’s marketing plan. You can
choose to present this report in any of the following ways:
 A typewritten report (must include pictures)
 A PowerPoint presentation
 A poster presentation
 By creating a video, (using Windows Movie Maker for example)

Your report must include ALL of the following!
 A brief overview of the company and why you chose this specific company.
 Is it product or service based?
 What is their organizational focus? (regional, international, brand, or distribution)
 Who is the ‘Target Market’? Be sure to mention demographics!
 Evaluate the companies approach to each of the 4 P’s (price mix, product mix,
promotion mix, and place mix)
 What are the strengths of the marketing plan?
 What are the weaknesses of the marketing plan?
This is a chance for you to showcase your skills and what you have learned.