Discuss Brand Mascots and brand Icons.  

You may do this assignment in partners if you wish.  

Choose One successful AND One unsuccessful icons and answer the following questions for each.

1. Describe the product/brand the icon represents
2. Why do you think marketers used this icon?
3. Why do you think it was a success/failure?
4. When did the campaign start and how long did it last?
5. Include a picture of the Icon

LINK to help