Next start by watching the following link. The presenter is an expert, world renowned Marketer and he is a good speaker too.
http://www.youtube.com/watch?v=xBIVlM435Zg
Then answer the questions in the attached assignment. 

1. How often does Coke Japan come out with a new product? Give an example of one.

2. How much was Arby's going to spend on their oven mitt campaign?

3. What group of people (looking at the product life cycle) should marketers be focusing on.?

4. Why was 'Silk' sold in the refrigerated section even though it didn't need to be refrigerated?

5. When marketers are trying to come up with new products, what advice would you give them after watching this video?

FOR Completion/Review

Please define the following terms in your own words and show them to Mr. Southwell for completion marks. 

Business:

Profit:

Revenue:

Expenses:

Supply and Demand:

Currency:

Capital:  

Commercial Day

Notes on the Evolution of Marketing

Worksheet on Target Markets. 

Commercial Day

Notes and discussion on the 4 P's (VERY IMPORTANT)

Time to finish yesterdays assignment , DUE TODAY!

Today's assignment.  

Activity: Complete the following on-line activity on the 4 P's assignment using any 2 Directly Competing companies.  Use the carts below, or make your own to compare.  

When you are done, write down which company you feel has the better Marketing Mix and why.

Product mix, what are some examples of the products they offer? Are they all the same type of product (category) or are they different?

Promotions, how do they advertise and promote, eg. website, t.v. ads, social media etc.

Price, what is a sample price of a product? Does it vary by place? Is there a price range?

Placement, where is the product available for sale, stores, on-line, all areas of Canada, other countries, etc. 

Out of 10 DUE Thursday. 

The Marketing Mix

Name of the Company: ________________________________

Product Mix
Promotion Mix
Price Mix
Placement Mix

Name of the Company: ________________________________

Product Mix
Promotion Mix
Price Mix
Placement Mix

Welcome to Marketing  11! 
For most classes, we will be doing a lesson as a class and then you will find further instructions here. 

Today you will receive your course outlines and go over course expectations. Including expectations for the school store 

Marketing and Promotion 11

Welcome to the Vast World of Business

Course Description

Marketing and Promotion is an academic survey course with a heavy focus on applied skills.  This means that you will be covering a large amount of material over the semester, working closely with others (as being able to work with others is key to all marketing careers), and completing a number of real world projects and assignments.  Even if you are not destined for a career in marketing this course will teach you about consumer awareness to help you in managing your money and lifestyle. 

Course Themes

In this class, we will explore the basics of business and how business decisions are made.  We will then explore marketing through the 4 Ps (price, place, product, and promotion).  In looking at the 4 P's we will be conducting market research, applying our research to decision making and in design, as well as ideas of cost and price.  We will also be looking at traditional and modern promotional strategies.  

Course Expectations

1. Show courtesy and respect at all times
• The number one rule is to be respectful during class. 
• A major component of this course is technology, the more you respect the equipment, the better equipment the school will get.   
• Of course, all Frank Hurt rules apply so there will be NO food or hats, etc permitted. 
2. Arrive on time and be prepared to work, just like in a job, if you’re late, there will be consequences. 
3. Participate fully and positively.
• Marketing requires that you be able to work both independently and with others. 
4. Always put in your best effort!
• The main reason that people fail this course is because of lack of effort.
• If you are absent, it is YOUR responsibility to make up all missed work.  Assignments will be available on-line so NO excuses!  

Course Evaluation

25% - In-class work (assignment, homework completion)

25% - Tests and Quizzes (this course will have several tests with many quizzes)

30% - Projects (the KEY focus of this course)

20% - FINAL Quiz and PROJECT!

TODAYS ASSIGNMENT

Marketing is all about making an impact and getting people to remember. For today's class, you are to write about 2 or 3  advertisements, sales pitches, social media advertisements where someone was successful in making an impact on you.  It may have been a positive impact or negative.  If it was an advertisement, please include the ad.  If not, please describe it.  Describe in detail how it made an impact on you.  
So, 2-3 ads that impacted you Descriptions of the ads or the ads themselves Descriptions of how they impacted you One word that describes how it impacted you 
When you are done, please email it to me with the title First Assignment and YOUR Name in the title or you can do it on paper.
eg. "First Assignment, John"